The mailbox outside my door is quite empty nowadays since I’m not getting that many brochures or catalogues. With internet usage a record high, more advertisements have gone online instead of print. Reeling from the effects of recession, marketers chose to utilize the internet to get optimum results sans the high expense that printed advertisements brought. Using the interactive media enables entrepreneurs to offer their services to a large demographic without geography or time being a hindrance. Various tools are employed at their disposal along with this technology. However looking at consumer trends will give a clear picture as to what method is best adopted.
Wharton School of Business conducted a study that states how video outshines its counterparts as a tool for publicity and advancement. Compared to other forms of media, 97% of videos are watched at some point thus making it highly perceivable and would enable customers to retain as much product information. If a product or service gives good results, chances of it being recommended to more people are high. This would entice prospects to watch the video and be passed on. Video marketing hastens buying also. Industry experts have noted the efficiency of this medium by studying the success rate of Home TV shopping ads to consumers.
Even with all the advantages of video marketing, most business owners would still choose to print than produce 5 minute videos because they think it costs more than the former. In fact, if they opt to make use of websites who offer free uploading, spending would be the least of their problems. Making online videos only requires a webcam, microphone and a witty spiel to introduce their services to the public. Edit it a bit and add personal footage, such as recorded testimonies, plus sound effects, it is good to go. No need for hired actors who’ll only appear for a few minutes. Having a creative ad can also be sufficient enough to deliver product information.
While prices may range from $1000-$2000 for professional videos, costs may still vary depending on the quality, length and added effects. There are other companies however who charge for as low as $599 for the same services. Discounts may be applied once the film has been edited or added with personal footage. Considering the other expenses to be incurred in printing, marketers only need to pay once to have a video.
Another reason why video marketing is a better option is that this medium ranks higher in search engines than articles or blogs, therefore having a greater chance of it being stumbled upon by web users. As aforementioned, videos have a tendency to go viral if a viewer is convinced with the product or service. All things considered, video marketing isn’t just for businesses with big budgets. With creativity and sufficient tech knowledge, a video can be prepared by any marketer and realize that video marketing would do wonders in getting their products out there.
Video Marketing can maximize your business potential and we would help you do that! Schedule a 20 minute coaching session for your FREE VIDEO SLIDESHOW & attract more clients. Call 724-263-8812 & visit www.smallbusinessmarketingpittsburgh.com for more details.
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